Patricia Esgate

 

Through the consulting practice of Esgate & Associates, Patricia Esgate specialized in strategic
business development for market platforms that utilize dynamic experiences to build brand loyalty,
drive repeat visitation and increase revenue. Ms. Esgate’s clients included the Walt Disney Company,
Sony, Universal Studios, Jim Henson Productions and the McDonald’s Corporation, along with an
extensive list of individual projects both domestic and international. Ms. Esgate also assisted
suppliers to the industry in the strategic development of their business, sales and marketing efforts.
As a uniquely connected individual within the industry, Ms. Esgate also organized several
conferences focusing on the use of experiences as market drivers, including her own yearly event,
The Summit for Experience Creators.

Patricia appeared at industry events as both a featured speaker and provocateur; she also served as a
faculty member for Harvard University’s Experience Architecture Forum as well as Pine & Gilmore’s
popular Strategic Horizons think Abouts.

As a principal in Experience Ink, Ms. Esgate served as the Executive Editor of EGate, a leadletter
featuring new project leads to the specifiers and suppliers of destination experiences. From 1998 to
2003 she served as the Editor and Publisher of EM magazine and The EZone newsletter,
groundbreaking publications that focused on all facets of the experiential marketplace.

Ms. Esgate is the co-author (with Al Lieberman) of The Definitive Guide to Entertainment Marketing
Bringing the Moguls, the Media and the Magic to the World (Second Edition, Pearson, 2014) and an
earlier edition, under the title The Entertainment Marketing Revolution, (Pearson, 2002). Both are
insightful looks at how and why entertainment has permeated every marketable product, service,
concept and destination. The Entertainment Marketing Revolution has also been translated into
Spanish, under the title La Revolucion Del Marketing Del Entretenimiento: Acercando Los
Magnates, Los Medios Y La Magia, Al Mundo.

Pat enjoys a full and happy life doing exactly what it is she likes to do, at the time she chooses. This
includes volunteering at COPS Barn, a therapeutic riding facility, a for SHARE Africa and project
management of home renovation, remodeling and construction, where she guides people through the
often-challenging process of getting from A to Z when the building/remodeling bug strikes. Her forty
years of experience in this field, coupled with her network of quality contractors, makes her uniquely
qualified to assist. As she says: “It’s a passion, and if I had it all to do over again, I would have done
it for a living—along with everything else”!